Our late founder James Patrick Fusaro believed in delivering premium level flavor at a bargain price. As Keep it 100 gained momentum in the industry at a value standard, James was Tragically taken from us before he could accomplish everything he had planned. Our goal has and always will be to ensure that James’ vision for this brand stay secure and within the hands of the people who helped him build it. We continue to stay dedicated to his dream and thank everyone who supports in keeping his dream alive.